Growth · 2026-06-08

Google review request templates that actually work

7 min read English Published June 8, 2026

The hard part of getting reviews isn't the wording — it's remembering to ask, fast, every time. But good wording helps, and a template you can paste removes the friction. Below are copy-paste templates for SMS and email, by business type, plus the timing and the one rule that keeps them compliant.

In a hurry? Our free review request generator fills one of these templates from your business name and sends you a ready message to copy.

01The three rules every template follows

Before the templates, the principles they all share — change the wording, keep these:

Short. One or two sentences. The longer the message, the lower the response.
One tap. Always include your direct Google review link, not "search for us on Google." (How to get that link: the QR-code guide covers it.)
No reward. Never offer a discount or freebie for a review — that violates Google's policy. Thank people; don't pay them.

And the timing that matters more than any wording: send it the same day, ideally within a couple of hours of the visit, while the experience is fresh. SMS tends to out-perform email for this because it's read in minutes, not days.

02SMS templates (by business type)

Replace the bracketed parts. Keep [link] as your direct review link.

Clinic / dental / health"Hi [name], thanks for visiting [clinic] today. If you have a moment, a quick Google review really helps other patients find us: [link]"

Salon / spa / barber"Hi [name]! Hope you're loving the [cut/treatment]. A quick Google review would mean a lot to us: [link] — thank you!"

Restaurant / cafe / bar"Thanks for coming in tonight, [name]! If you enjoyed it, a 10-second Google review helps us a lot: [link]"

Home / trade service"Hi [name], thanks for trusting us with the [job] today. If you're happy with how it went, a quick Google review helps other homeowners find us: [link]"

Retail / e-commerce pickup"Hi [name], hope you're enjoying your [product]! A quick Google review would really help our small shop: [link] — thanks!"

03Email templates

Email gives you a little more room, but the same rules apply — keep it short, lead with the link.

Short email — any businessSubject: A quick favor, [name]?

Hi [name],

Thanks for choosing [business] — it was a pleasure. If you have 30 seconds, a Google review helps other people find us and means a lot to a small team:

→ [link]

Thank you,
[your name], [business]

Service follow-up emailSubject: How did we do?

Hi [name],

We hope the [service] went well. We're a small business and Google reviews are how new customers find us — if you have a moment to share your experience, here's the link:

→ [link]

Either way, thank you for your trust.
[business]

04The honest catch with templates

Templates solve the wording. They don't solve the real failure point: remembering to send one to every happy customer, the same day, every day. The owner who texts every customer for a week stops in week two. Consistency — not a clever template — is what actually compounds reviews over months.

That's why the highest-converting setup is an automatic request that fires after each visit, using a template like the ones above, whether or not you remembered. That's what ReviewHub does: connect your Google Business Profile and it sends the timed request for you, so the reviews you've earned actually show up. The template matters; sending it every time matters more.

Send the request automatically, every time

Pick a template, connect your Google Business Profile, and ReviewHub sends the timed review request after each visit. Free to start, no credit card.

See how it works →